The self-service kiosk industry has grown exponentially over the past several years and developed into an $11 Billion industry in 2005 and is projected to grow to $24 billion by 2010. The airlines industry has been one of the leader’s in the self-service kiosk industry by processing passenger check-ins and seat assignments to efficiently handle high passenger volume. In addition, Supermarket and Grocery stores have also been innovative in this self-service kiosk industry with related sales reaching over $520 billion in 2005. The self-service kiosk industry has experienced a 60% increase in the use of its products from 2005-2007.

Digital Advertising, IKS’ main revenue source, is rapidly taking market share from traditional advertising methods. Digital ads are expected to gain 15 percent of the worldwide advertising expenditures by next year, almost double from four years ago. A 35 country survey shows digital advertising’s share of total ad investment rising from eight percent in 2005 to 15 percent in 2009.

Time magazine recently ranked Digital Advertising as one of the 10 most prominent technologies to advance over the next ten years. Ad spending in interactive media — Internet, mobile and gaming — reached 11 percent in 2007, sparked mostly by gains recorded in the US and Western Europe, as well as by the increased use and availability of improved handsets, inexpensive laptops, faster broadband, and extensive WiFi (News - Alert) connections. The amount of time consumers spend online is Increasing from a mean of 27 minutes daily in 2005 to a projected 46 minutes in 2009, though it remains unclear whether users are multitasking or increasing total time spent with media.

Demographics alone will sustain growth in Internet use, which is the backbone for digital advertising, among consumers for at least another generation, and possibly two, as those under 25 years old carry their habits into middle age and beyond.